About us ❍ #OnAMission

We believe in an ethical world where no one is exploited for others’ benefit.
We believe no one has to die for us.

We want the future to be 100% vegan,
and for us, the best way to predict the future is by creating it, being a proactive part of the change.

Our mission is to do that by facilitating vegan & cruelty-free trusted products,
helping vegan producers to showcase their ethical items,
while spreading the message of promoting a vegan lifestyle.



Hi! Happy to see you in our vegan marketplace. Let me tell you a little bit about my story and why Not to Die For* was created.
2020 was a turning point in my life. Made me reflect in many aspects of my surroundings, my own privilege and society itself. Within that learning phase, it was clear for me that I had to go vegan for the animals. So I did. Changing food habits was easy for me personally, but finding vegan products for the daily usage I liked, as many other vegan might encounter, was hard AF.
Waiting for things to change was never an option for me. I was the one who needed to get things done; being in the right side of history.
How to? Not to Die For*.

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We signed the plant-based treaty. Sign today and join the movement calling for national governments to respond to the climate emergency with a global Plant Based Treaty which halts the expansion of animal agriculture, aids the transition toward a plant-based food system and restores key ecosystems.