About us ❍ #OnAMission
We believe in an ethical world where no one is exploited for others’ benefit.
We believe no one has to die for us.
We want the future to be 100% vegan,
and for us, the best way to predict the future is by creating it, being a proactive part of the change.
Our mission is to do that by facilitating vegan & cruelty-free trusted products,
helping vegan producers to showcase their ethical items,
while spreading the message of promoting a vegan lifestyle.
Hi From Our Founder
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Tifany
Hi! Happy to see you in our vegan marketplace. Let me tell you a little bit about my story and why Not to Die For* was created.
2020 was a turning point in my life. Made me reflect on many aspects of my surroundings, my own privilege, and society itself. Within that learning phase, it was clear to me that I had to go vegan for the animals. So I did. Changing food habits was easy for me personally, but finding vegan products for the daily usage I liked, as many other vegans might encounter, was hard AF.
Waiting for things to change was never an option for me. I was the one who needed to get things done; being on the right side of history.
How to? Not to Die For*.

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We signed the plant-based treaty. Sign today and join the movement calling for national governments to respond to the climate emergency with a global Plant Based Treaty that halts the expansion of animal agriculture, aids the transition toward a plant-based food system, and restores key ecosystems.
Commitment to Nature: Sustainability in Every Step
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At Not to Die For*, our mission extends beyond offering vegan and cruelty-free products; we are deeply committed to sustainability in every aspect of our business. We believe in complete transparency about our eco-friendly practices and continuously strive to minimize our environmental impact.
From using minimal and reusable packaging to opting for direct-to-consumer shipping that reduces carbon emissions, we ensure every step we take is in harmony with our planet. Our dedication to sustainability includes offering refills and bundles to cut down on waste, using natural ingredients free of harmful chemicals, and promoting renewable materials like bamboo.
Discover more about our sustainable approach and the steps we take to protect the environment here.

No Green Tax Here: Our Best Price Guarantee Program
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Ethical shopping shouldn’t cost you an arm and a leg. That’s why we’ve got a Best Price Guarantee policy to ensure you snag the hottest deals on our fabulous eco-friendly, vegan, and cruelty-free products.
No markup madness here—just the best prices. Think you found a better deal elsewhere? Challenge accepted!
Dive into our Best Price Guarantee program and see how you can shop smart and save big here.