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Elevate Your Beauty Routine With These Must-Have Vegan Products

Vegan Tips

Maintaining a beauty routine is a wonderful way to take care of yourself and enhance your natural beauty. And what better way to do it than with vegan products that not only make you look good but also make you feel good inside and out? Here’s a list of vegan products you should incorporate into your daily beauty routine to achieve radiant skin and a healthy glow. Elevate your beauty routine with these must-have vegan products!

 Vegan Soap

Vegan Shea Butter Soap
Vegan Shea Butter Bar Soap

Start and end your day with a vegan cleanser that gently removes impurities without stripping your skin. Look for products with natural ingredients like essential oils and plant extracts that cleanse and nourish your skin at the same time.

Vegan Moisturizer

Sheridan Body Lotion
Sheridan Body Lotion

Hydration is key to radiant skin, and vegan moisturizers are packed with ingredients like hyaluronic acid, plant oils, and natural butters that provide deep hydration without clogging pores. Apply a vegan moisturizer in the morning and evening to keep your skin soft and supple all day long.

Vegan Makeup

Vegan Blush Stick
Vegan Blush Stick, Pinch – River Organics

When it comes to makeup, opt for vegan products that not only help you look beautiful but are also cruelty-free and environmentally friendly. From foundations to lipsticks and eyeshadows, there are plenty of vegan makeup brands offering high-quality products and vibrant colors without compromising your ethical values.

By incorporating these vegan products into your daily beauty routine, you’ll not only be taking care of your skin and appearance but also of the planet and all its inhabitants. Make the switch to vegan beauty and discover a form of self-care that is truly conscious and compassionate! Discover more cruelty-free beauty products here.

Beauty Vegan beginner

Embracing animal-friendly Products: A Win-Win for the Environment and Our Well-Being

Vegan Alternatives NTDF

In recent years, there has been a noticeable shift towards embracing a more sustainable and compassionate lifestyle. One significant aspect of this movement is the increasing popularity of cruelty-free products. Beyond personal dietary choices, opting for animal-friendly options extends to various aspects of our lives, including household items, cosmetics, and even clothing. This shift isn’t merely a trend; it reflects a deeper understanding of the interconnectedness between our choices, the environment, and our health.

Environmental Impact

Our Vegan Aleppo Soap

Choosing vegan products is a powerful way to reduce our ecological footprint. Animal agriculture is a significant contributor to greenhouse gas emissions, deforestation, and water pollution. By opting for plant-based alternatives, we can significantly decrease the demand for resources such as water and land while mitigating the harmful environmental effects associated with animal farming.

Health Benefits

Our Hydrating Coconut Milk Bath

Beyond environmental considerations, incorporating animal-friendly products into our lives can also have significant health benefits. By prioritizing plant-based alternatives, we can reduce our intake of saturated fats and cholesterol while increasing our consumption of fiber, vitamins, and antioxidants—essential components for overall well-being. Just as we prioritize our health, it’s essential to extend the same care and consideration to our pets’ well-being. Choosing products that are free from toxic chemicals and animal by-products can contribute to their longevity and vitality.

Compassionate Living

Lona Tote Bag – Not to Die For

Embracing a vegan lifestyle is not just about personal health and environmental sustainability—it’s also a reflection of our values and compassion towards all living beings. By choosing products that do not rely on animal exploitation or testing, we align our actions with our belief in kindness and empathy.


In conclusion, the choice to incorporate animal-friendly products into our lives represents a powerful commitment to sustainability, health, and compassion. By making mindful choices in our consumption habits, we can collectively contribute to a healthier planet and a more ethical future for all beings. Whether it’s opting for plant-based foods, cruelty-free cosmetics, or sustainable pet care products, every decision we make has the potential to create positive change. Let’s embrace a lifestyle that not only benefits ourselves but also fosters a more harmonious relationship with the environment and all its inhabitants.

Pro tip: If you are looking for vegan and cruelty-free products but hate reading labels, check out the Not to Die For shop. All items are thoughtfully curated by vegans.

Beauty Vegan beginner

How to Transition to a Vegan Skincare Routine

Embarking on a journey towards a vegan lifestyle extends beyond dietary choices; it encompasses our everyday routines, including skincare. Transitioning to a cruelty-free skincare routine is a conscientious step towards aligning personal values with the products we use. In this blog post, we’ll explore the essentials and offer valuable insights on how to seamlessly shift to an animal-free skincare regimen.

Understanding Vegan Skincare

Identify Non-Vegan Ingredients

Lip Balm – Revival

Scan your current skincare products for non-vegan ingredients. Common culprits include beeswax, lanolin, collagen, and carmine (see complete list here). Familiarizing yourself with these components will empower you to make informed choices when selecting new products.

Research Vegan Brands

Not to Die For Curated Shop

Explore the growing market of vegan skincare brands. Many companies are committed to cruelty-free, plant-based formulations. Research their product lines, read reviews, and determine which ones align with your specific skincare needs. Pro tip: At Not to Die For shop, you will find curated vegan and cruelty-free brands in case you don’t have time to do your research.

Gradual Transition

Transitioning doesn’t have to be abrupt. Use up your existing products and gradually replace them with vegan alternatives as needed. This approach allows you to make mindful choices without overwhelming your routine or budget.

Hydration and Nutrition

Vegan Shea Butter

Remember that skincare extends beyond topical treatments. Ensure you stay hydrated and maintain a well-balanced, plant-rich diet. Proper hydration and nutrition play crucial roles in achieving healthy, glowing skin.

Stay Informed

The beauty industry evolves, and new vegan products continually enter the market. Stay informed about the latest developments, ingredient innovations, and ethical practices within the vegan skincare sphere. In our blog, you can find a lot of resources for a smooth transition.

Transitioning to a vegan skincare routine is an empowering choice that aligns with ethical and sustainable principles. By understanding the basics, identifying non-vegan ingredients, exploring reputable vegan brands, and gradually incorporating changes, you can embark on a journey towards a more conscious and compassionate approach to skincare. Cheers to radiant skin and a cruelty-free beauty routine!

Beauty Sustainability Vegan beginner

Cruelty-Free Holiday Gifts: Ideas for Celebrating the Season Consciously with Ntdf.*

The holiday season is a time for spreading love and joy, and what better way to express it than by gifting presents that reflect our commitment to ethics and respect for all forms of life on the planet? If you’re looking for options that are not only animal-friendly but also beneficial, here are some ideas that might delight your loved ones.

Shampoo and Conditioner Bars

The shift towards cruelty-free personal care products has been a positive trend in recent years. Shampoo and conditioner bars are not only eco-friendly due to their minimal packaging but also offer benefits for both hair and the environment. Made with natural ingredients and free from harsh chemicals, these products provide a gentle and nourishing washing experience, keeping hair healthy and radiant.

Shampoo Bar and Conditioner Bar

Vegan Blush Stick

Vegan makeup has gained popularity for its commitment to no animal-derived ingredients and support for ethical production. The vegan blush stick offers a practical and versatile way to enhance natural beauty. Its smooth texture and easy application enable achieving a radiant and healthy look without compromising ethical values.

Vegan Blush Stick

Double-Edged Safety Razor

Double-edged razors are not just a statement of classic style but also a sustainable and animal-friendly option. Built to last, these razors significantly reduce plastic waste generated by disposable razors. Moreover, they provide a precise and comfortable shave without the need for animal-tested products.

Double Edged Safety-Razor

Aromatic Candle

Vegan aromatic candles are a delightful gift that can add warmth and tranquility to any home. Crafted with plant-based waxes and essential oils, these candles offer a relaxing aromatic experience without relying on animal waxes or synthetic fragrances. Additionally, many come in recyclable packaging, supporting a more sustainable lifecycle.

Candle Not To Die For 


Explore the ultimate self-care box crafted to curate an unparalleled home spa experience. Meticulously designed, this box is perfect for gifting or indulging yourself. It features: one Not to Die For* soy candle and three Forest bath bombs for a truly rejuvenating retreat.

Natural Spa Bundle and Natural Experience Selection

Gifting during the holiday season is not just about exchanging items but expressing care and consideration towards our loved ones and the world around us. By opting for cruelty-free gifts, we’re not only honoring our ethical values but also contributing to a more conscious and sustainable future for all.

This Holiday Season, choose to gift with love and responsibility. Choose Not To Die For*.

Happy Holidays!


7 toxic ingredients to avoid in beauty products

We all know what it’s like to feel like our beauty products are working against us—but they don’t have to be. There are plenty of ways to avoid toxic ingredients in beauty products. 

You’ve probably heard of some of these ingredients—they’re used in many cosmetic products. You might not know what they are, or why their use is so concerning. Here are just a few to keep in mind:


This ingredient is typically used as an anti-caking agent or color stabilizer, but it can be harmful to your health if you’re exposed to large amounts of it. It has been linked to Alzheimer’s disease and breast cancer. [1] 


SLS stands for sodium lauryl sulfate, and it’s often found in shampoos and cleansers because it helps them foam up easily! But studies have shown that this ingredient can cause skin irritation and other problems like eczema when used over time. [2]  

Apart from that, sulfates in shampoo can strip your hair from its natural moisture. 


Parabens are preservatives that prevent bacteria growth in cosmetics products—they’re also known as p-hydroxybenzoates or methyl paraben depending on their chemical makeup. They are found in lipstick, moisturizers, body washes—basically anything that comes in a tube or jar. They can mimic estrogen production in the body and have been linked to breast cancer. [3]  

Synthetic color 

Most people know to avoid artificial colors when they’re shopping for food items; but did you know that many cosmetics also use them? Some dyes can be made from coal tar, which is a known carcinogen. [4]  

Avobenzone and octinoxate

These two ingredients are commonly found in sunscreen and can cause irritation when applied over large areas of skin. Octinoxate can cause allergic reactions in some people who come into contact with it, including swelling of the lips or face, hives, and rashes.  

But, most importantly, these two ingredients are really harmful to coral reefs. They can bleach coral, making it vulnerable to disease and unable to absorb nutrients. These two ingredients are even banned in the state of Hawaii because of it! [5]


These chemicals can be found in hair care products, nail polish, and moisturizers, among other things. They’re also known as “plasticizers” because they make plastics more flexible. 

Some studies have suggested that phthalates may have endocrine-disrupting properties (i.e., they mess with hormones), though more research is needed before we can say if this is true. [6] In the meantime, it’s always best to steer clear of them. 


This chemical is used to preserve dead animals, so it’s probably not something you want on your face! Inhaling it can cause pneumonia and bronchitis, irritating your skin if it comes in contact with it. [7]  Formaldehyde is used in nail polish remover, hair straighteners, and relaxers, hair dye kits, eyelash extensions… it’s really hard to avoid. 

Of course, it’s usually in very low quantities in commercial products, but it’s always good to stay away from it, especially if you have sensitive skin that tends to react poorly to harsh ingredients.

At Ntdf.* our mission is to make vegan, clean, and sustainable shopping easier. All our products are made with natural ingredients, so you don’t have to search for toxic chemicals in lists. We read labels so you don’t have to.


10 ways to make your beauty routine more sustainable

vegan bath salts

The amount of plastic waste that ends up in landfills, the ocean, and our bodies is truly staggering. And even if you don’t mind contributing to this mess, there are other reasons to try to be more mindful about what you’re putting on your skin and hair. It’s time to rethink your beauty routine.

1. Use bamboo instead of plastic (when possible).

Bamboo is one of the most sustainable resources on the planet and it’s far better for our oceans than plastic ever will. Take toothbrushes, for example! You can easily separate the nylon bristles and compost the handle. 

sustainable bamboo toothbrush

Try our premium bamboo ntdf* toothbrush. 

2. Switch from disposable razors to reusable ones made from stainless steel.

There is now a whole range of metal razors (where the only replaceable part is the actual razor) in the market, so you don’t have to throw out a piece of plastic every time your razor goes dull. Metal razors last for years, they keep plastic out of landfills, and they are also more attractive, so they look great in the shower or bathroom. 

We love our double-edged safety razor!

3. Don’t waste unnecessary water.

You can do this in many ways! Washing your hair less is something that is not only good for the environment, but also good for your hair, since excessive washing strips its natural oils. You should also remember to turn off the tap while you brush your teeth. 

4. Reuse a bar of soap as long as possible before replacing it with a new one.

You can use a soap saver bag to help you when the soap is too small to hold! 

sustainable beauty routine

5. Get reusable alternatives for makeup wipes and cotton pads.

Makeup wipes are already bad for your skin (they are really harsh, and they ruin your skin’s PH balance), and they are non-biodegradable. Instead of using disposable face wipes, you can get reusable makeup cloths or pads and use micellar water or cleansing oil. 

Makeup remover pads are much gentler than makeup wipes.

6. Purchase beauty products with a longer shelf life so you waste less plastic.

Many beauty products are packaged in plastic, the majority of which is not recycled. That’s because —even if the package has a recycle symbol and number— in most of the United States only types 1 (PET) and 2 (HDPE) plastics are recycled, and only certain sizes and shapes of those make it through the process, which frequently excludes smaller plastic containers.

recyclable plastic

7. Use products that come in glass or paper packaging.

It’s great to reduce your use of plastic packaging in the first place, or to eliminate it entirely from your beauty routine. The good news is that a growing number of brands (like us!) who are making deodorant with paper packaging, and dental floss that comes in glass packaging. 

sustainable routine

8. Reduce the number of products you buy.

Why not try a lip and cheek stain, or a powder foundation rather than using a separate foundation and powder?

This blush stick doubles as a lip stain.

9. Use sunscreen that doesn’t harm coral reefs.

Although most sunscreens protect us from the sun, they have the opposite effect on marine life. Every year, 14,000 tons of sunscreen enter our oceans, causing corals to turn white, damaging coral DNA and causing growth abnormalities – it’s time to turn to sunscreens that are suitable for rocks. Try to choose sunscreen that does not contain oxybenzone an are reef safe

10. Avoid products with palm oil in them.

Palm oil is one of the main causes of deforestation in some of the world’s most biodiverse forests, destroying the habitat of already endangered species like the Orangutan, Pygmy elephant, and Sumatran rhino. This deforestation also contributes to the greenhouse effect.

If you’re looking for products that don’t harm animals or the environment, you’re in the right place! Not to Die For* is a marketplace created by vegans for vegans, trying to make ethical shopping easier and more accessible. We’re here to help you make your beauty routine as sustainable as possible. Purchase with peace of mind 🍃


Ingredients in beauty products that come from animals

brands that test on animals

Beauty products are one of the main loopholes where brands get to use animal products without making it obvious. The lack of official regulation of vegan and cruelty-free certifications can make it even harder! Because of this, it’s extremely important for vegans to learn what these animal ingredients are, so they can avoid them. This way, you’ll be able to shop with a peace of mind, knowing you’re putting your money where your morals are. 

We tried to be as thorough as possible! Here’s a list of 16 different ingredients that you should watch out for when you’re buying beauty products: 


Collagen is a protein that is found naturally in many animals, but it’s also a very common ingredient in beauty products. It’s the stuff that keeps our hair and nails strong and skin smooth and elastic. When brands use collagen in our beauty products, they extract it from cows, pigs, and fish. Apart from this, collagen’s efficacy on the skin hasn’t actually been fully proven, so aren’t really missing out! 


You can find this protein in human skin! Unfortunately, beauty product manufacturers extract it from cow neck ligaments and aortas. It’s mostly used by makeup brands, and many lip plumpers contain this ingredient. If you like wearing lip glosses that make your lips look fuller, look for one that doesn’t contain elastin!


Squalane is an oil often found in moisturizers, lipstick, and other beauty products, and it is a byproduct from animals—namely sharks. Shark livers have a high concentration of squalane, which only encourages the horrifying shark-fishing industry. 

There are alternatives! You can use squalane sourced from olives or sugarcane, which is where brands like Biossance (whose star product is squalane) get theirs. 

Squalane from sharks animal ingredients


Lanolin (also known as wool wax or wool grease) is a wax secreted by the sebaceous glands of sheep. It’s used in a wide variety of beauty products, including lotions and lip balms. This is because it’s an emollient, meaning it makes your skin softer and more pliable. 

Check out our lanolin-free lip balms


This is one of the most widely-used red dyes in cosmetics, and it’s also one of the least well-known animal by-products. It comes from crushed beetles, making it a non-vegan ingredient used as a dye in many everyday products. You can find it in everything from lipsticks to red cake icing. You can also find it as “cochineal” (for the insect from which it is extracted), “cochineal extract”, “crimson lake”, “carmine lake”, or “Natural Red 4”.  


Ambergris —or “whale vomit” as it is sometimes known— is a waxy substance that forms inside the digestive tract of sperm whales. Perfume-makers have used it as an ingredient since ancient times and was once worth more than its weight in gold. Although it’s not as common nowadays, you can still spot in in some fragrances and cosmetics.

Ambergris from whales animal ingredients

Stearic Acid

Stearic acid is found in everything from makeup and cosmetics to shampoos and deodorants. It’s used because it can help create a texture that’s both smooth and solid. It’s typically derived from animal fat—which means that you may be putting animal ingredients on your face or body without even knowing it.


Guanine is a shimmery substance made from fish scales. Makeup brands use it in lipsticks and eyeshadows, so always read the back of the palettes when you’re shopping. It’s a really pretty iridescent shimmer that often looks like glitter, but glides smoothly instead of catching on skin. 

Guanine in makeup


Although you may not have heard of shellac, you’re probably using it. We usually see shellac in nail polish, hair spray, and mascara, and many processed foods. It’s a resin secreted by the female lac bug, in the forests of India and Thailand, and it’s one of the most commonly used animal ingredients. Be careful! It also goes under many different names, including “sealant resin”, “confectioner’s glaze”, and “resinous glaze”.


Casein is a protein found in animal milk, and many manufacturers use it in their beauty products (especially those that are marketed as “natural”). It can show up in lotions, sunscreens, foundations, and powders.

Oleic acid 

Also found as “oleyl stearate”, “oleyl oleate”, or “tallow”, oleic acid is a fatty acid that comes from animal byproducts, like beef tallow, pork lard, and sheep wool. In the beauty industry formulators use it as an emollient, which makes products more moisturizing. It is also used in hair care products to make hair feel smooth, and in food to keep oils from separating.


Keratin is a by-product of animals (specifically the protein in their fur, feathers, horns, and hoofs), and it’s commonly used in hair products to help smooth the hair shaft. 

Bee products

Bee products animal ingredients
  • Beeswax
    Beeswax is made and secreted by bees, who use it to build their hives. What’s worse, when you’re looking at a product label, the word “beeswax” isn’t always there. Sometimes it’s listed as “cera alba” or “cera flava” instead.
  • Honey 
    It’s a well-known fact that honey is made by bees, but what some people don’t realize is that honey is used in many beauty products. If you’re vegan and looking to buy new cosmetics, it’s important to check the ingredients list for honey.
  • Royal Jelly
    It’s likely that you have heard of royal jelly before! It’s an ingredient in many different health and beauty products. It helps with things like anti-aging, wound healing, and the appearance of scars. Royal Jelly comes from glands in the heads of worker bees and is fed to queen bees so they can grow larger than their normal size.
  • Propolis
    One ingredient to look out for is propolis, which you can find in moisturizers and hand lotions. Propolis is essentially bee saliva—which, obviously, isn’t vegan. The bees make it to protect themselves and their nests from invaders like bacteria and fungi. It’s used in beauty products because of its antimicrobial properties. 

An exception: Glycerin and Retinol

Some websites list Glycerin and Retinol as not vegan, but that is an outdated notion. Most of the glycerin you will find in beauty products nowadays is vegetable-based. The same goes for retinol, which is synthetically produced nowadays! What is more, naturally occurring retinol is not stable enough to use on the skin. We don’t believe in fear mongering, and we can assure you that you don’t have to worry about buying products that include them. 

This list is mostly based on our research, but feel free to leave a comment if we forgot any animal ingredients you know! Some of these are pretty hard to spot, so if you see anything you’re unsure of, we’d recommend doing some research. There are a lot of vegan-friendly products out there that can replace more traditional products anyway.

Of course, at Not to Die For* we curate products so that you don’t have to worry over manufacturers and double-check ingredient lists for animal ingredients. It’s very important to find vendors that you can trust and who put their ethics over selling out to corporations. Learn more about our selection of vegan lifestyle products by visiting our shop


Brands that still test on animals (updated June 2024)

When you’re trying to live an animal-friendly lifestyle, it can be really difficult to know where to start and what to avoid. This is especially hard when it comes to beauty products, since many of them aren’t cruelty-free. For some reason, the companies on this list haven’t yet gotten the message that testing on animals isn’t acceptable anymore. As consumers ourselves, we’ve decided to vote with our dollars, and we invite you to do the same.

Before we start, we have a small disclaimer. Some countries, like China, require all beauty products sold in the country to be tested on animals. This means that some brands might not test on animals while manufacturing their products, but can’t be considered cruelty-free

As of May 1st 2021, China started allowing products to be sold without testing, although companies are required to jump through various hoops for this to happen. It’s a work in progress, but we hope that China will do its best to do away with this policy. 

And so, without further ado, here’s a list of 35 brands that still test on animals (in alphabetical order). 


Giorgio Armani Beauty is a well-known cosmetics company that can be found all over the world. Its parent company is L’Oreal, a company that is well-known for not being cruelty-free. 

Armani also sells their products on Chinese Sephora, further proving that they test on animals. 


Aveeno sells its products in stores in mainland China. On top of that, there’s no mention of their suppliers, and all cruelty-free companies must confirm that their suppliers don’t test on animals.

Their Animal testing policy states: “[…] AVEENO® doesn’t conduct animal testing of our cosmetic products anywhere in the world, except in the rare situation where governments or laws require it.”


Avon is not yet fully cruelty-free, although some of their products obtained the Leaping Bunny certification. On the other hand, they still operate in China, but they no longer sell products that legally require animal testing, and discontinued those that were legally required to be tested in the past.

Michelle Thew, CEO of Cruelty Free International has stated that “Avon achieving approval under the Leaping Bunny Programme is a real milestone, demonstrating their commitment to help end animal testing for cosmetics”.


Axe is owned by Unilever, a company that tests its products on animals. They also sell their products in mainland China. 

All Unilever beauty brands

Bath & Body Works

Bath & Body Works put out carefully worded responses to make them seem cruelty-free.  They are owned by L Brands, a company that specializes in women’s apparel and beauty products, which isn’t cruelty-free. They also sell their products in mainland China.

Some of their products also include ingredients that are animal derivatives. 


Unfortunately, Benefit is not cruelty-free, however pretty their makeup and packaging are. They allow their products to be tested on animals, as they are sold on Chinese Sephora. 

Some of their products also contain animal products, so they are not a vegan brand. 


Bioderma is considered one of the best skincare brands for sensitive skin, which makes it even sadder that they aren’t vegan or cruelty-free. Some of their products contain ingredients derived from animals or their by-products. They also test their products on animals to sell them in China.

Bobbi Brown

Bobbi Brown is a great makeup brand and they claim to be cruelty-free. However, their parent company, Esteé Lauder, tests on animals. They also sell their products in mainland China. 

Their official animal testing policy goes as follows: “[…] We do not test our products or ingredients on animals, or ask others to test on our behalf, except where required by law.”


As many people know, Clinique isn’t certified cruelty-free by any organization because it sells its products in China and is an Esteé Lauder brand. 

They also aren’t vegan, since they use lanolin and carmine in some products. 


Colgate’s products are tested on animals when “necessary”. This is unfortunate because it’s such an easily accessible brand for so many people! 

Esteé Lauder

As we said before, Esteé Lauder is a multi-brand company that tests their products when required by law. A lot of their products contain animal-derived ingredients or by-products, which means they also aren’t vegan.

estee lauder brands that test on animals
All Estée Lauder brands

Head & Shoulders

If you have some dandruff you want to get rid of, we’re sorry to tell you that you might need to get a different shampoo for it. Head & Shoulders is not cruelty-free because their products or ingredients are tested on animals. 

Head and Shoulders also is not 100% vegan as a brand. 


Isdin is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. 

Johnson & Johnson

This might be a sad piece of news for parents all over the world, but J&J isn’t cruelty-free. 

Their animal testing policy states: “[…] Johnson & Johnson operating companies have policies and guidelines in place that drive the ethical and humane treatment of the animals we use, and that promote the use of non-animal alternatives whenever feasible.”

Johnson & Johnson brands that test on animals
Johnson & Johnson beauty brands


Kerastase has some of the best hair products on the market, but it’s not cruelty-free. It’s not certified by any organization and it doesn’t state any of its ingredient sources. It is owned by L’Oréal, a company that tests on animals to sell them in China. Not only is Kerastase not cruelty-free but neither is its parent company.


Kiehl’s is a high-end skincare and body care brand available in department stores and drugstores worldwide. They inherit the animal testing policy of their parent company, L’Oreal. Although they claim not to test on animals themselves, they do admit to testing on animals where required by law, and Kiehl’s is available in stores in mainland China


We’re sorry to tell you that your favorite period products aren’t cruelty- free. Kotex is owned by Kimberly-Clark, a company that tests on animals. They don’t have any cruelty-free certifications. 

La Roche Posay

Although La Roche-Posay as a company do not test their finished products or ingredients on animals, they nevertheless pay others to test their products on animals “where required by law”. This means that La Roche-Posay is not cruelty-free since they sell their products in China. 


L’Oréal is one of the most unique cases since they have had a rigorous anti-animal testing policy for years. However, they still sell their products in China. L’Oréal has been working closely with the Chinese government to change these requirements, so we might see a change in the future! Fingers crossed. 

Their animal testing policy goes as follows: 

“In 1989, L’Oréal completely ceased testing its products on animals, […] Today, L’Oréal no longer tests its ingredients on animals and no longer tolerates any exception to this rule. 

[…] L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up are no longer tested on animals.”

loreal brands that test on animals
All L’Oréal brands

MAC Cosmetics

MAC doesn’t state whether or not their suppliers test on animals, even though they claim their products don’t go through animal testing. Their products are also sold in China. 

Apart from this, MAC is not a vegan brand.


Maybelline is another L’Oreal brand, which means that technically they don’t test on animals, but their products are sold in Chinese drugstores. 

Makeup Forever

Make Up For Ever is an extremely popular makeup brand, which makes it disappointing that it isn’t cruelty-free. They don’t mention their ingredients or their suppliers and they have no statements about their animal testing on their website, even though they answer 50 FAQs on their website. 

Apart from the very suspicious lack of information regarding animal testing, they definitely sell their products in China, which automatically takes them off the cruelty-free list. 


NARS is a part of Shiseido, a company that tests on animals. Although they claim never to test on animals themselves, they do sell their products in China. 


As a part of the Johnson & Johnson family of products, Neutrogena is not cruelty-free. Although Neutrogena claims not to “ask” others to test on animals, they can’t claim that others do not test on animals on their behalf.

Neutrogena is also available for sale in countries with mandatory animal testing.


Nivea and Beiersdorf, its parent brand, don’t test on animals. They do sell their products in China, though. 


OPI talks about their cruelty-free policies on their FAQ, under “Animal Testing”. They only provide a vague answer with a link to Coty’s FAQ. This means that they inherit the animal testing policy of their parent company, Coty.

Their statement goes as follows: 

“At Coty, we do not test our products on animals and are committed to ending animal testing across our industry. All our products are safe and have been developed, manufactured and packaged in compliance with the laws, regulations and guidelines that are applicable in each country in which they are sold.”

Coty brands that test on animals
All Coty brands


Olay is a popular drugstore skincare brand which also offers body care. Their cruelty-free FAQ is very misleading. They mention that they test their products on “lab skins”. However, they don’t mention whether or not they test their ingredients on animals, by themselves or by their suppliers. They also mention that they invest in cruelty-free research, but they don’t directly mention that they sell on the Chinese market.


Palmolive still tests on animals! They claim to be “working towards stopping animal testing”, but they still aren’t cruelty-free. 

Here’s their animal testing statement: 

“The Colgate-Palmolive Company has a longstanding worldwide policy to minimize and to ultimately eliminate animal testing for all consumer products.  Central to this commitment are our 30-year long efforts to encourage the development of alternatives that are scientifically valid and can be accepted by safety regulators.”


Pantene is owned by Procter & Gamble, a company that tests on animals. They also sell their products in mainland China. 

Procter & Gamble

Procter & Gamble, like many huge companies, is trying to get animal testing abolished in China and other countries that require it. They don’t personally test their products, but they still make the choice to sell their products in places where the law requires it. Therefore, most of their brands are not cruelty-free and can’t qualify for any certifications. 

Procter & Gamble beauty brands


Revlon caused a stir in the beauty world when it started selling its products in China. The company had been on PETA’s list of cruelty-free brands for over two decades until then. Revlon hadn’t revealed the decision to sell in China to PETA. When they found out, the company was removed from their cruelty-free brand list. 

Rimmel London

Rimmel London is a part of Coty, so they have the same issues as O.P.I., which is that their products are tested on animals to be sold in China. 


SkinCeuticals claims not to test their products on animals, but it’s unclear if their suppliers also follow this rule. They sell their products in China, as is the case for most members of the L’Oréal family. 


Vaseline states that “they use science, not animals”, to test their products. However, Vaseline is part of the Unilever family, a company that tests on animals since they sell in China. 

Victoria’s Secret

Even though they claim to be cruelty-free, Victoria’s Secret is a part of L Brands, a company that tests on animals. Besides that, all personal care products that they sell in China are made in China to “avoid animal testing”.

Thankfully, there are now more brands ditching cruel animal testing than there are companies that still do it. Yes, tests on animals is a practice of the past—and we would hope that in the future, we as humans can live without doing this to any animal.

If you’re one of these brands and your animal testing status has changed, please let us know! We’re going to update this article as frequently as possible to keep up to date with all the changes in the industry. 

If you want to buy products that you know won’t harm any creature—and help animal sanctuaries in the process— our Not to Die For shop is a curated space that offers natural, vegan, and cruelty-free products, so you can get your beauty and oral care products with a peace of mind. Take a look! We donate 10% of each purchase to animal sanctuaries.


Vegan gifts for her in 2023

Vegan gifts for her in 2023

Whether you’re a great gifter or a last-minute shopper, it’s always important to have some references to get the ideal presents for your loved ones. We understand that buying gifts for your vegan friends and family might feel complicated, but it really shouldn’t be (if you know where you’re looking!). Here are 10 different gift options for you to choose from:

Feather-free pillows and duvets 

Pillows aren’t really something that you would usually think are related to animal cruelty, but many of the bedding products that label themselves as “luxury” use goose feathers. Your loved ones might be in the lookout for duvets and pillows that are high-quality and vegan-friendly which is where Brooklinen’s “down alternative” options come in!

Vegan self-care bundles

Another gift that is almost universally liked! Everyone can appreciate a chance to pamper themselves. A glass of wine, a warm bath, and a good book? A perfect evening! Check out all the options Not to Die For* has available. 

Not to die For Natural Experience Bundle

Vegan bags

The reason why many people justify buying leather products is sustainability. They see plastic options as bad for the environment (which is a valid concern) but it should never lead us to buy animal products! The good news is that many vegan shops are stopping the use of “pleather” and switching to more innovative options, like leather made out of fruit and paper! You can find fashionable and vegan bags at Melie Blanco. 

Vegan silk pillowcase 

Even though silk is not something that vegans can use, the texture is still incredibly satisfying and it’s great for your skin! Many bedding companies have come up with vegan alternatives for silk products, so you can also enjoy them. Check out Bedsure’s “silk” pillowcases made with bamboo! 

All-vegan travel kit 

Travelling as a vegan is very challenging because you might not know how to access all the safe things you know you have at home. Especially if you’re in a place that isn’t a big city, where you don’t have access to cruelty-free shops! Here’s a link to our favorite travel essentials kit:

Not to die For The Cruelty-free traveller bundle

Water bottles 

Nowadays, a good and original water bottle is essential. There are thousands of designs out there that are fun and colorful, and that will help your loved ones avoid plastic waste (and keep their beverages hot or cold!). Waterdrop has the best steel and glass bottles, you can find all of them here

Bath bombs

What a better gift than simple relaxation? Bath bombs are a great excuse to take a bath and take a break from all your worries. Our bath bombs are one of our bestselling products!

Not to Dier For forest bath bombs

Vegan nail polish 

Big nail polish brands might claim to be vegan or cruelty-free, but many of them are owned by other companies that do test on animals. It’s important to be careful when it comes to buying beauty products. Our favorite is Paint Box, a brand that has an incredible variety of vegan nail polishes at accessible prices: 

Reusable cutlery set

In the same vein as water bottles, many vegans have a passion for taking care of the environment, so this cutlery set could be the perfect accessible gift for a vegan friend! 

Vegan candles 

Candles are a great gift that almost everyone will appreciate, especially ones that have fresh scents. Candles can many times have animal byproducts, such as beeswax. It’s always important to get your products from vendors who will assure you that you’re not accidentally harming animals! Check out our sea salt and orchid candles

(Inexpensive) All-vegan skincare

One of our favorite brands, The Ordinary, has environmentally conscious skincare that is cruelty-free. The best part? It’s incredibly affordable! They want to create simple skincare that focuses on singular actives, so they can be included into any routine to personalize it. All the products are available online or at your closest Sephora! Our favorites are the Niacinamide serum and the Peeling Solution. 

Vegan & Cruelty-Free makeup

More than ever, beauty companies are choosing to stop testing on animals, and we love it! Your loved ones might be on the lookout for fun, vegan, makeup brands, and we have just the right one for you! Haus Labs is a great option for innovative makeup that is still cruelty-free and vegan!

If you’re still on the lookout for more vegan presents, you can check out our shop! We have a variety of different options to shop for your vegan friends free of guilt ?

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